Course Overview

What you will learn and how it impacts your career

Packaging design offers one of highest returns on package development investments. Today, design has to fight for shelf space, it has to convey the value of brands, and it has to meet cost pressures.

This course gives you insights to understand design's value. You also learn about tools that strengthen the process and deliver benefits.

• Learn about shifting consumer expectations and how design answers them

• See how Method changed the dish soap category with design

• Learn design's importance at the First Moment of Truth

• Understand the multiple impacts of structural design

• Learn how to get design ideas from the Value Web

• Gain insights on how to guide the design process

• Learn about universal design

• See where sustainability fits into design

• Gain ideas on ways to move design forward in your organization

• See case stores that analyze why designs worked so well

Instruction Team

Mike Richmond, Ph.D., Principal, Packaging & Technology Integrated Solutions (PTIS)
Michael Wintrob, Strategy Director, LPK
Jim Peters, Executive Director, Alliance for Packaging Education

How this online seminar works

Online Delivery

The seminar is two modules. Each is under an hour in actual presentation, but will probably take you two hours as you review and take notes on significant points. You can close out, return and review content as your schedule allows.

Course Guide

You also can download the Course Guide as a PDF file. You can print the file and have a hard-copy notebook. Or, you can refer to the electronic file as a reference.

Certificate of Completion

When you believe you have mastered the materials, take the on-line test. When you pass, you receive a certificate of completion that you can use to verify your educational accomplishment.

Registration Fee US$285

Payable by credit card for immediate access
Click here to register